Part 1: Do some research on packaging design and give a brief overview of your understanding of packaging and it’s applications (approx. two-three paragraphs of text).
https://www.designcrowd.com/design/14100018
Packaging becomes the most important things that attached people for over 5000 years ago. The first natural ingredients were leaves, woods and glass, to make weaved materials and pots. In 1900s, cardboard and paper became one of the most crucial materials of packaging.
http://www.ambalaj.org.tr/en/environment-history-of-packaging.html
https://www.rubylane.com/item/497177-9454/Awesome-Early-Wooden-Star-Egg-Carrier
By the end of World War 2 1970s, they found that plastic could be replaced because, during the war, Polyethylene was easy to get in market. In Egypt, glass packaging began to use in 1500 B.C, mixed with soda, melted limestone, sand, silicate. Metal productions were created in Bohemia in 1200 A.C, and food cans started to use in the 14th century. For over decade development of metal cans become more innovative and convenient for users.
During the 1st and 2nd centuries B.C paper in China was invented and used for wrapping food, and other techniques to transfer to the Middle East. The twentieth century is the century that most use cardboard.
Reference :
Information retrieved from http://www.ambalaj.org.tr/en/environment-history-of-packaging.html
Part 2: Retail brand research: Research a local Canberra-based brand (a shop and or market-startup) and answer the following questions:
What is the company’s “brand story” and how does is this communicated in the design of the products and packaging?
This brand named Honey and Glow was founded by two beekeepers Erin and Marty, whose products can be made from Australian bees that are beeswax and raw honey. They think that honey is a product that brings natural beauty and good to the user.
Products and ingredients are related to bees, so they choose black and yellow as the two primary colours of bees. Their logo is also designed in two colours, simply the brand name and bee icon. With natural products such as honey, it is easy to keep the packaging simple and convenient for the user
Who is the target market of the company? How do you think they address this target market (ie. use of colour, graphics, type of products)
https://www.dadant.com/learn/beeswax-honey-natural-crafting/
Natural ingredients such as beeswax and honey can be used for all ages that can be used especially for women. So they focus on making simple packaging that is suitable for all ages, not a lot of textures, bright colours and not too picky.
What type of packaging does the company use (branded carry bags, tissue paper, branded boxes etc.)? What does the packaging say/make you feel about the brand?
This brand uses cardboard, wrapping paper and metal for candles and beeswax. All products are placed in cardboard boxes or wooden shelves for display. This packaging can bring a sense of simplicity of nature and a more relaxed look when approaching.
https://handmadecanberra.com.au/honey-and-glow/
Reference :
Information retrieved from http://honeyandglow.com.au/
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